Mission

Apply the Hook & Needle brand guidelines to a set of promotional materials while maintaining consistency with the established identity.

Solution

I designed a brochure to introduce the company and a direct mail piece to promote a seasonal event, along with a billboard for broader visibility. Each piece follows the established typography, color, and tone while adapting to its purpose and scale, allowing the brand to remain consistent across both print and outdoor formats.

Pieces

• Brochure

• Mailer

• Billboard