Mission

Design a seasonal marketing campaign for ColourPop that promotes a product collection and supports the launch of a new storefront.

Solution

I developed a seasonal catalog to showcase products and establish the visual direction of the campaign, along with a direct mail piece promoting a storefront opening event. A promotional item was designed to extend the experience beyond the event. Each piece follows a consistent visual system and creates a cohesive campaign across print and in-person touchpoints.

Pieces

• Seasonal Catalog

• Mailer

• Promotional Item