Mission

Develop a packaging and promotional system for Howl & Prowl Hungries, a fictional pet food brand, with an emphasis on strong typography and shelf presence.

Solution

I created a bold, type-driven visual identity designed to stand out in a retail setting while remaining approachable and easy to read. The system extends across packaging, rack cards, and a magazine ad, allowing the brand to maintain a consistent voice while adapting to both in-store and print formats.

Pieces

• Pet Food Packaging

• Typographic Logo

• Rack Cards

• Magazine Ad