Mission

Develop a brand identity for Root & Remedy, a fictional apothecary-inspired herbal wellness business, and extend it across promotional materials for a hands-on workshop and immersive outdoor market event.

Solution

I created a complete visual identity for Root & Remedy, including logo design and a cohesive brand system rooted in natural textures, earthy tones, and intentional typography. The brand was extended into a full suite of event materials designed to feel both educational and immersive. Each piece works together to establish a recognizable brand presence while guiding participants through a fun and collaborative experience.

Pieces

• Logo Design

• Event Poster & Ticket Design

• Promotional Postcard