Mission

Create a marketing campaign that raises awareness and drives engagement for a local nonprofit focused on animal rescue and adoption.

Solution

I developed a cohesive campaign system rooted in community connection and anchored by a refreshed visual identity and logo redesign. The project extended across multiple touchpoints, including business collateral, outdoor advertising, and a sticker campaign designed to increase visibility and engagement. Each element works together to create a recognizable, adaptable system that promotes adoption and strengthens brand presence.

Pieces

• Logo Design

• Stationary & Brand Collateral

• Promotional Sticker Series